Marketing Data Analyst

The North Carolina Symphony is seeking an enthusiastic team member to be part of our wonderful organization! The Marketing Data Analyst is a vital member of the Marketing & Audience Development Department and is responsible for providing consultative work requiring technical knowledge of marketing, sales, and promotional data. Responsibilities include gathering and analyzing patron transactional and engagement data to inform marketing strategies that reach ticket sales goals and develop audiences.

RESPONSIBILITIES:
• Working knowledge of marketing concepts and procedures
• Ability to analyze and interpret marketing and sales data to draw valid conclusions to inform marketing strategies
• Ability to gather pertinent data from a variety of sources and to present it orally or in various written formats
• Ability to deal successfully with a wide variety of people including stakeholders, staff, media ,and the general public

CANDIDATE REQUIREMENTS:
• Demonstrated experience performing marketing, communications and engagement strategies
• Demonstrated experience interpreting patron behavioral trends to build new audiences
• Demonstrated experience monitoring marketing campaign performance
• Demonstrated experience conducting A/B testing to optimize marketing efforts
• Demonstrated experience identifying and defining key performance indicators (KPIs)
• Demonstrated experience recommending target audiences for promotional marketing campaigns
• Demonstrated experience collaborating across departments to increase patron loyalty
• Proficiency in Word, Excel, Outlook, and PowerPoint; experience with patron databases.

MANAGEMENT PREFERS:
• Knowledge of marketing concepts and procedures
• Skilled in analyzing and interpreting marketing and sales data to draw valid conclusions to advise marketing strategies
• Experience gathering pertinent data from a variety of sources to present in various formats
• Excellent interpersonal, verbal, and written communicati