Admin Job
Atlanta, GA, United States
Posted: 14 Jan 2026
The Atlanta Opera
Marketing Manager
POSITION SUMMARY
The Marketing Manager plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team—which integrates Marketing, Development, Box Office, and Revenue Operations—this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.
KEY RESPONSIBILITIES
Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.
•Paid Media Strategy & Management: Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.
•Pricing & Revenue Optimization: Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.
•Audience Research & Persona Development: Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.
•Content & Calendar Planning: Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.
•Email & SMS Marketing Oversight: Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.
•Analytics & Reporting: Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to Executive Team.
•Cross-Team Collaboration: Align messaging and timing across Box Office, PR/Comms, Development, and Production.
•Vendor Management: Oversee creative and technical partners to ensure timely delivery of assets and reports.
*Visit website for qualifications.
HOW TO APPLY
Please submit a resume and cover letter to resume.advancement@atlantaopera.org
Include Marketing in the subject line.
You may be requested to submit 2–3 writin
The Marketing Manager plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team—which integrates Marketing, Development, Box Office, and Revenue Operations—this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.
KEY RESPONSIBILITIES
Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.
•Paid Media Strategy & Management: Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.
•Pricing & Revenue Optimization: Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.
•Audience Research & Persona Development: Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.
•Content & Calendar Planning: Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.
•Email & SMS Marketing Oversight: Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.
•Analytics & Reporting: Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to Executive Team.
•Cross-Team Collaboration: Align messaging and timing across Box Office, PR/Comms, Development, and Production.
•Vendor Management: Oversee creative and technical partners to ensure timely delivery of assets and reports.
*Visit website for qualifications.
HOW TO APPLY
Please submit a resume and cover letter to resume.advancement@atlantaopera.org
Include Marketing in the subject line.
You may be requested to submit 2–3 writin
Closing date: 31 Mar 2026
More details/How to apply:
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