Marketing Data Analyst

THE POSITION:
The North Carolina Symphony is seeking an enthusiastic team member to be part of our wonderful organization! The Marketing Data Analyst is a vital member of the Marketing & Audience Development Department and is responsible for providing consultative work requiring technical knowledge of marketing, sales, and promotional data. Responsibilities include gathering and analyzing patron transactional and engagement data to inform marketing strategies that reach ticket sales goals and develop audiences.
RESPONSIBILITIES:
• Uses working knowledge of marketing concepts and procedures.
• Analyzes and interprets marketing and sales data to draw valid conclusions to inform marketing strategies.
• Gathers pertinent data from a variety of sources and to present it orally or in various
written formats.
• Deals successfully with a wide variety of people including stakeholders, staff, media
and the general public
POSITION/PHYSICAL REQUIREMENTS:
• Must be able to work Monday through Friday, 8:30am-5:00pm, and occasional evenings and weekends
• Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment
CANDIDATE REQUIREMENTS:
• Demonstrated experience performing marketing, communications and engagement strategies.
• Demonstrated experience interpreting patron behavioral trends to build new audiences.
• Demonstrated experience conducting A/B testing to optimize marketing efforts.
• Demonstrated experience identifying and defining key performance indicators (KPIs).
• Demonstrated experience recommending target audiences for promotional marketing campaigns.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and two years of experience in the related field
OR
an equivalent combination of educat