Director of Marketing and Communications

As a member of the RPO Leadership Team the Director of Marketing and Communications will set the marketing and communication vision which aligns with the Business Plan and the mission, vision and values of the RPO. The Director will identify new opportunities for retaining existing audiences and engaging new ones including through devising and delivering targeted and measurable digital and offline campaigns. By keeping pace with marketing trends, innovations and creative opportunities, the Director will develop marketing activity which is fresh and appropriate for the RPO programmes of work and brand. The Director of Marketing and Communications will manage and develop the Marketing team and manage relationships with external marketing and PR agencies.

• Develop and implement a cohesive, creative and responsive marketing strategy to achieve agreed targets and reach London, UK and international audiences
• Ensure that the RPO’s brand, marketing and communications strategies are integrated and understood by the Board and organisation as a whole
• Gather data, monitor customer behaviour and activities and use evidence, including database interrogation, market research and external data to inform the strategy
• Continually review changes to the market, customer trends and the activities of competitors and adjust the strategy as necessary
• Manage relationships with key stakeholders particularly Members of the RPO to ensure buy-in to marketing communications strategy and initiatives
• Work closely with the Director of Development to align marketing and fundraising strategies, ensuring coherent communications that maximise both earned and contributed income
• Responsible for development and presentation of the overall brand and specific campaign brands, using influence to deliver compelling brand narratives
• Ensure a clear understanding of the brand and the way the various audiences engage with it and how it compares to competitors.